Our story

I’m a big believer in the second language of love. Giving gifts.

I’ve always loved making personalized gift boxes for my hubby, my mom and a bunch of close friends. It became a treasured tradition. I’d scour local markets and independent shops to curate the perfect selection of items – to make birthdays and celebrations that bit more magical, or to help heal those close to me going through a rough patch.

It gave me a huge kick handing over boxes to my loved ones, and seeing their faces light up. It made me realize that giving is truly better than receiving. It motivated me to curate more gift boxes. To find even more special items to go inside them.

Word spread fast, and soon colleagues and friends of friends were asking for my custom gift boxes. My creations got more ambitious, more intricate and more personal.

Now I’ve quit my corporate job so I can focus on my passion. Transforming this simple idea – giving loved ones the gifts they deserve – into a business. A business that’s a force for good.